How to Use Keyword Tools for Keyword Research?
Many people are too fixated on the fact that they need the next best Keyword Tool in order to succeed online. This is simply is not the case. Keyword tools are great for finding keywords that are popular within the search engines, but they are typically limited to broad search terms and quite often will not find the highest converting keyword or reveal new searches (of products that are hot or have just been released).
Because of this, we do not recommend that you focus the basis of your campaigns on keyword research done using a keyword tool. The most powerful keyword tool in the world is…YOUR BRAIN. Researching keywords is not as systematic as typing in a single keyword into a tool, gathering the results, and then promoting these keywords. If you use your brain for your keyword research, you will reveal many keywords that a keyword tool would not be able to come up with.
To do this, we suggest that you think like a consumer and better yet, research your consumers first. Find out what they are searching for, what questions they ask, and which problems they are looking to resolve.
For example, if you were promoting an acne product and you typed the keyword “acne” into a keyword tool, you are going to get the same keywords that Mary, Joe, and Frank are using to promote acne products. However, if you spend some time doing some of your own research and thinking up keywords that people would likely type in if they had an acne problem, you will come up with terms that the keyword tool would have never revealed to you. What about “remove acne and scarring from chest” or “do pimple zappers really work”. Do you really think a keyword tool would have found these keywords for you without the prior research? Probably not.
We are not saying that you shouldn’t use keyword tools altogether as they can be very helpful in giving you ideas. For starter, you might want to take a look at Google keyword research tool. The best part of it is that it’s free!
The Google Keyword tool is still the best keyword tool for doing research as Google will give you very current results and wider variations of a keyword than any other tool can give you. This is because all keyword tools get their data from Google and other search engines and this information that they give out is not as current or as comprehensive as their own internal keyword results. For this reason we suggest that you also use the Google Keyword tool right within your Adwords account to perform research.
This entry was posted on Saturday, August 30th, 2008 at 1:45 pm and is filed under Internet Marketing School. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
